Branded Content

In this age of mass media the way South African’s interact with content is in state of flux, with more than 350 000 PVR’s in homes, 5 new Pay TV Licenses awarded and the evolution of video on demand, the power of the traditional 30 second Ad slot is rapidly losing its advertising impact. It is the consumers not the programmers that now dictate program choices. South Africa’s media habits are shifting fast with the increasing 5 million PC internet users and millions of mobile browsers a new horizon is dawning and with the implementation of the new Seacom Fibre Cables the affordable world of high definition TV, peer to peer networks, IPTV, and surging internet demand is fast arriving. Now is the time to join the Branded Content Revolution.

African Renaissance believes in providing Brands with the opportunity to communicate their message to its target audience and beyond. Through cost effective and high quality production we maximise the Brands exposure, engaging audiences with exciting and captivating content across all media platforms, we tackle the ever changing fragmented media consumption offering a 360 degree marketing campaign.

From ensuring product placement and enhancing brand awareness to producing Advertiser Funded Programming, African Renaissance’s highly skilled team are visionary story tellers who entrench the Brands ethos and identity by creating engaging content. By forming emotional attachments with the storyline and characters, viewers develop a more cognitive memory of the Brand and by creating these memories  the brand strengthens future buying habits.

Branded Content is an International success story and we believe the market in South Africa is yet to reach its full potential, through our visionary cinematography and exceptional marketing skills we truly bring Brands to life. African Renaissance Productions  offers real solutions; with the ethos of the Brand at heart we tackle the fragmented nature of media consumption. We believe that targeting is an essential element to creating success and understand audience demographics and the 10 Living Standard Measure Groups.